Inspired by the spirit of ‘Ubuntu’ we share intellectual property innovations. Our first being the novel and inventive use of natural antioxidants from Rooibos and Honeybush plant materials as replacements for synthetic preservatives normally used in the making of alcoholic beverages.


We are a South African company and proprietor of intellectual property that protects, shares and promotes the use of this intellectual property in order to differentiate South African beverages globally.

Our Vision is to be recognised as South Africa’s leading IP innovator and commercialisation company that shares, promotes and differentiates South African beverages on a global scale, giving them a unique competitive advantage and creating alluring, sought after products.

Our Purpose is to be a driving force, relentless in the pursuit of creating and maintaining a sustainable future for all South Africans and enhancing life in everything we do.

Our Values are integrity, authenticity, responsibility, innovation and above all else, respect for self, others and the environment. These values permeate our existence and are non-negotiable.

Our Principles are (a) Business cases drive decisions (b) Concepts get scientifically proven (c) Use workable ‘frameworks’ of engagement with stakeholders (d) Researched/Substantiated real value propositions for stakeholder use (e) IP integrity will not allowed to be compromised (f) Red Dawn committed to ‘win/win’ relationships (g) Current/Future IP will be owned by Red Dawn.


Red Dawn Wine invites all South African wine producers to get involved in the production of a new and unique indigenous wooded wine class.

  • Indigenous wooded wines will include healthier ‘lifestyle’ wines such as ‘no sulphites added’ and ‘low sugar/low alcohol’ wine, made using our own local Rooibos and Honeybush toasted wood chips.
  • The globally patented wines give South African producers a unique, competitive edge of being able to sell wine both locally and globally in a market space cleared of foreign competition.
  • The invitation is only extended to South African wine producers.


Intellectual property

We continually search for new or innovative ideas and inventions emanating from South Africa’s beverage industry. If after an IP due diligence investigation we are satisfied that the idea or innovation is capable of protection, we then enter into mutually beneficial agreements to protect the idea, initially locally and thereafter globally. This process is intended to assist inventors and innovators through the lengthy, expensive and oftentimes difficult process of taking an idea to market.

UBUNTU Our African sharing philosophy, meaning 'humanity to others' or 'I am what I am, because of who we all are’ underpins our philosophy of sharing our protected IP with other willing South African owned companies in order to enhance life for all South Africans.

COMPETITIVE EDGE Our shared IP gives licensed South African beverage producers a unique competitive edge in being able to operate both locally and globally in 83 jurisdictions cleared of foreign competition for the life of the patent, thereby ensuring sustainable value creation.

UNLOCKING POTENTIAL Through shared, controlled, effective and responsible utilisation of our IP by South African owned companies around the world, we are able to unlock sustainable, long-term growth in the South African beverage industry through the creation of a new natural ‘lifestyle’ alcoholic beverage category.

COMMON PURPOSE Our combined common purpose is the responsible promotion of a unique category of natural “lifestyle”, South African alcoholic beverages on both the local and international stages as well as opening up a new market segment that offers shelf life comparative alternatives to artificial preservative-laden products. All stakeholders will need to subscribe to this common purpose, as the sine qua non of the establishment and ensure maintenance of product quality and (through it) obtain economic integrity and protection.

SIGNIFICANCE Patent protection and trademark registration of Red Dawn IP Holdings’ products is particularly significant given that:

  • The European Union recently recognised both Rooibos and Honeybush as Geographical Indicators.
  • In February, the DTI declared Rooibos a prohibited mark under the country’s Merchandise Marks Act, making unauthorised use a criminal offence.
  • Traditional Knowledge legislation is now also officially enforced in South Africa.
  • Rooibos and Honeybush plants have been historically cultivated exclusively in South Africa as their characteristics and properties are the result of the Western Cape’s unique climate and geography.
Patent: Our first patent specification
viewed HERE

Global Patent/patent application Jurisdictions:
viewed HERE




Who can apply for a license?
South African wine producers can now apply for licensing. South African beer and cider producer licensing will follow at a later stage.
What is in it for South African wine producers?
Licensed South African wine producers will have the rights/opportunity to produce a unique new RSA indigenous wooded wine class, which will include:
  • 'No Added Sulphites' wines
  • Lower Alcohol / Lower Kilojoules wines
  • Improved ‘wine quality’ wines
  • Access to a regular supply of packaged toasted Rooibos/Honeybush wood chips for use in the wine making process
  • The ability to charge a justifiable premium for the unique globally patented range of RSA Indigenous wine
  • Wine packaged in South Africa will be able to be sold in 83 jurisdictions worldwide, clear of foreign competition due to patent registration
  • Pay reasonable royalty fees, along similar 'under' license contracts that already exist in the market
If South African wine producers are interested in using the patent who can be contacted?
Winery producer’s can contact Arnold Vlok: Cell: 0823966188 or e-mail: Licensing of beer/cider producers is not yet open, so no beer/cider queries will be taken now.
What does global patent monopoly mean for South African producers?
South African producers have an opportunity to participate and share in an established monopoly that permits South African licensed producers to trade (for the life of the patent), in patented jurisdictions, to the exclusion of ‘un-licensed’ producers. This exclusive market space ensures that the full market opportunity is there for the taking, for licensed South African producers.
Who is Red Dawn IP Holdings (Pty) Ltd?
Red Dawn IP (Pty) Ltd is a private company incorporated under the laws of the Republic of South Africa under company registration 2012/097097/07, with registered address at c/o Audacia Wines, R44 Highway and Annandale Road, Stellenbosch, 7600, Western Cape Province, South Africa.
What has Red Dawn patented in its first patent?
Red Dawns first patent covers an innovative process, recipe and products produced by such process, in making wine, beer or cider that extracts polyphenolic compounds and makes these available in the wine, beer or cider product. These substitute the need for introducing artificial (or other natural preservatives) into the product, such as sulphites. This ground breaking technology results in a shelf life that reads onto that defined by the use of conventional, artificial preservatives.
Where can one find a copy of Red Dawns first patent?
A link is available on this website to RD’s PCT patent application (see ‘Patent User’ section), which is substantially similar to other patent applications filed around the world in countries also listed separately in this website. Any reasons for differences (if any) depend on each country’s peculiar requirements, which do not affect the identity and scope of the patented invention.
What is Red Dawns intention with its IP?
Red Dawns intention to use its innovative Rooibos/Honeybush IP and future patentable innovations to advance the South African economy by preferring local companies as licensees, for the benefit of all South Africans.
Why does Red Dawn want to share its IP with other South African companies, why not all producers throughout the world, surely there is much more profit for Red Dawn in global licensing?
The directors and shareholders of Red Dawn believe in and are committed to an ‘Ubuntu’ business model, which means 'humanity to others' and 'I am what I am, because of who we all are’. Our business model is centered on purpose and values that determine our reason for existence. Our real purpose can only be fulfilled through sharing of our global IP with other South African producers, being the best possible way to unlock sustainable growth in the South African beverage industry for the benefit of all South Africans.
What is Red Dawn’s ‘purpose’ driven business model and why do it?
The success of a new paradigm business initiative like ours depends on agreeing up front on the purpose and principles that will be applied throughout the life of the business. We believe that for a business to be truly sustainable in today’s world means that it needs to be purpose rather than purely profit driven. We thus started this business by firstly defining a meaningful purpose and strong values as our central core which would be applied through all aspects of the business, and these then in turn informed our subsequent plans and actions.
What is Red Dawns wish?
Red Dawns wish is that South African beverage producers grasp the unique opportunity of being able to work together in creating and promoting a new unique South African ‘lifestyle’ global alcoholic beverage category offering.
What is in it for a South African producer?
South African producers have an opportunity to participate and share in an established monopoly borne from the innovation and patent. This monopoly permits South African licensed producers to trade (for the life of the patent), in patented jurisdictions, to the exclusion of ‘un-licensed’ producers. This exclusive market space ensures that the full market opportunity is there for the taking, for South African licensed producers.
What patent ‘user’ fees are payable if a South African producer wants to share in the patent?
An upfront, once-off licensing fee is payable, plus a reasonable ongoing royalty fee thereafter. The arrangement is similar to existing “under” licence contracts that already exist in business today where companies produce products “under” licence across many product lines, not only beverages.
What about the obtaining of Bioprospecting Commercialisation Permits from the South African Government in order to be able to use indigenous material in the making of commercial products?
Red Dawn is currently engaged in the application process with regard to obtaining the necessary Bioprospecting Commercialisation permits and will keep all licensed producers fully informed of progress made and what will be required of then in order to also be compliant with the Bioprospecting Act, other legislation and agreements required.
Is Red Dawn involving/informing other South African stake holders?
Red Dawn is currently engaged in an ongoing process of sharing with as many stakeholders as possible, being all departments of the South African Government, DTI; Liquor Board/SAWIS; Vinpro; the South African Beverage Industry (wine, beer & cider); Rooibos/Honeybush Industries; Research Institutions; University of Stellenbosch, ARC-Infruitec, DM Kisch Inc, etc. and anyone who can contribute to the process of ensuring we can build a unique protected alcoholic beverage category for the benefit of all South Africans.
Will South African beverage producers who have licenses be allowed to use Red Dawns trademarks?
Licensed producers will be licensed to use all IP necessary, including trademarks in order to meaningfully participate in the market as part of the license agreement.
Will beverages producers get assistance/guidance in the initial stages of patented beverage production?
Beverages producers will be given ‘starter kits’ with instructions, and where and when required, Red Dawn personnel shall make themselves available either in person or via technology mediums or associated representatives or organisations, with the relevant knowledge and information to provide technical advice to beverage producers. Beverages producers will however be encouraged to initially perform small scale beverage trials and evaluations prior to market entry so as to develop their own unique products as well as to establishing good manufacturing practices in terms of manufacturing the Product.
What about matters relating to the purchase of suitable materials required for the production of the beverages produced under license and ongoing supply?
Red Dawn has arrangements in place relating to the purchase of suitable, quality-driven sources of raw materials required for manufacturing purposes.
How many initial patent applications are pending and in which jurisdictions are they pending?
Final acceptance and grant of about 86 patent applications worldwide are awaited. Some of these applications, such as the South African one, have been accepted and expect to be granted very shortly. To view the patent applications and jurisdictions please see the patent list in the main website.
What will happen if a producer produces patented products without a licensed authority to do so?
Unauthorised or unlicensed use of patented technology in a jurisdiction where the patent subsists will infringe Red Dawns patent rights, and it could enforce an interdict restraining such use, for the life of the patent. This is in keeping with the principles that underpin intellectual property, namely an inventor or innovator should be rewarded for his or her innovative concepts and labors.
Where can one get information in regard to Bioprospecting and the Act?
Information with regard to Bioprospecting, the Act and acquiring of the necessary permits and how to comply with the Act can be found at: Guidelines for Providers, Users and Regulators and The Access and Benefit-Sharing (BABS) Clearing House of ...
How critical is the Rooibos industry to South Africa now and in the future?
It is absolutely critical that all South African producers grasp the strategic importance of the Rooibos industry to South Africa, especially if it can be successfully married to the local alcoholic beverage industry and exported as a “lifestyle” category South African brand, but always in a responsible and constructive manner
How important is it to protect the Rooibos brand worldwide?
It is critical that the current global image of the Rooibos brand is in no way compromised by irresponsible actions. Instead, it needs to be enhanced by all licensees believing in and aligned to a common purpose with a clear vision of promoting the Rooibos brand for the benefit of all South Africans. We will all have to live by and subscribe to the natural “lifestyle” product category as a common theme, where quality is a non-negotiable component of the products and category offering.
How will the Red Dawn’s IP and future patents in the pipeline benefit South African companies?
South Africa has local plant material, which currently cannot be grown anywhere else in the world, which makes South Africa the natural springboard from which commercialization efforts can be launched. The Red Dawn commercialization footprint will translate to at least 83 jurisdictions, which means that there are 83 potential markets where freedom to compete in a market space cleared of direct competition, under a protected monopoly is the business case that South African beverage producers will have in order to translate Red Dawns unique innovations into commercial gain.
  • The unique benefits that global patent control brings to South African beverage producers by being able to operate in 83 jurisdictions cleared of foreign competition.
  • The need for local beverage producers to buy into and become part of building the uniquely South African “lifestyle” alcoholic beverage category value proposition, by subscribing to a common South African theme of a ‘lifestyle” natural, healthier alternative beverage category option.
  • Ensuring that the quality of the Rooibos and Honeybush material used in production of beverages produced under license is not to be compromised and remains of the highest quality.
What do the South African Government and other industry players think about Red Dawn sharing its IP with South African based producers?
Red Dawn is in the process of engaging government and industry players in regard to creating and promoting a natural “lifestyle” alcoholic beverage category, as well as ensuring that through its IP licensing process that the integrity of the global Rooibos brand is protected and promoted in a responsible way. Especially when it comes to promoting South African’s unique range of alternative and natural “lifestyle” alcoholic beverage category options globally. To date all stake holders approached, without exception, are excited about the possibilities of the ‘South African’ opportunity.
Why only allow RSA Indigenous wine to be packaged in South Africa and not allow patented bulk wine to be exported as well?
After consultation with relevant stake holders it was agreed that no patented ‘bulk’ wine will be allowed to be exported out of South Africa. This is because of the total of 980 million litres of wine produced in SA in 2014, only 254 million litres was certified packaged wine. So in keeping with Red Dawn’s stated purpose and in the best interest of the South African wine industry it is quite obvious that the focus needs to be on growing our South African pool of 254 million litres of certified packaged wine, by using the patented range of ‘RSA indigenous wine’ products.

Some facts to take note of:
World Wine Production 2014 27 billion litres
SA Total Wine Produced 2014    980 million litres
Uncertified 471 million litres
Certified 509 million litres
Certified Bulk 255 million litres
Certified packaged 254 million litres